This course offers a conceptual framework for proactive behavior regarding linking “incompatible” elements in the search for innovational solutions and cooperation. The course begins with (self-) analyzing internal creativity existing in each individual, identifying determinants for creative potential, researching the importance of creativity and innovativeness in a business context and presentation of methods that enable people to think differently, regardless of the learned/acquired “standards”, routine and contexts. The aim of the course is to prepare students for acquiring and generating new ideas.